Based on the Central Coast, working anywhere with internet.
Something about background and specialty?????
Based on the Central Coast, working anywhere with internet.
Something about background and specialty?????
Based on the Central Coast, working anywhere with internet.
Something about background and specialty?????
Visit Grover Beach
Visit Grover Beach represents tourism and economic development on behalf of the City of Grover Beach as part of the Visit California network.
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Brand Development / Website / Digital Marketing Strategy / Creative Production / Copywriting / Video
April 2021 - December 2022
Increased cOmmunity engagement and Overall small business suppOrt
Finalist in 2022 Visit CalifOrnia POppy Marketing Awards fOr Brand Design (under $1 milliOn)
AlmOst half-milliOn impressiOns acrOss FacebOOk and Instagram in 2022
GET TO KNOW GROVER BEACH
Launched in July 2021, the Visit Grover Beach brand was developed after a series of stakeholder collaboration meetings, concept trials, and community feedback.
In order to stand out from other local amazing beach destinations, Visit Grover Beach is positioned as a home away from home, offering a relaxed, genuine welcome to locals and tourists.
Home on the Central Coast
If GOlden HOur was fashiOn, we wOuld wear that.
COLOR ME GROVER
Representative of the coastal sagebrush landscape and surrounding beach town, the color, and overall design captures the unapologetically funky town. The logo was designed like a puzzle piece, allowing for multiple applications. Logo and typography by Dyno Creative.
SOCIAL MEDIA & BEYOND
Launched social media channels and overall strategy, including a few fun sticker giveaways. Visit Grover Beach is now a recognized brand and a partner with AMEX Shop Small Saturday.