UCLA Health is a system of hospitals and clinics that aim to deliver compassionate, comprehensive care for all.
Reached hundreds of thousands of viewers and raised funds for LGBTQ+ clinics
2021 eHealthcare award, Best Social Media Campaign
2021 eHealthcare award, Best Rich Media
MANAGEMENT & COORDINATION - Positioned and reaffirmed UCLA Health’s commitment to quality care, for all, through a multimedia campaign. Guided creative and managed details and production to create dozens of assets, from video to LED billboard placements to social media posts.
MAKE IT FUN
CREATIVE DIRECTION - Ideated and guided creative direction for “Drag Makeup” Instagram filters which were used thousands of times across the app.
WHO YOU ARE IS WHO WE SERVE
STRATEGY - Assisted coordination and creative direction for 30-second PSA. This video was played at Dodger Stadium and earned Best Rich Media in the 2021 eHealthcare Awards.