Downtown San Luis Obispo
Downtown San luis Obispo is a nonprofit organization representing over 500 diverse businesses in the City of San Luis Obispo. They host epic community events and initiatives while also supporting local economic prosperity and general community support.
+112% increase in digital engagement
Increased small business support and local event attendance after a post COVID-19 impacted-economy
CONNECTING DIGITAL & IN-PERSON
STRATEGY - Streamlined and up-leveled social media strategy, production process, and overall aesthetics. More sustainable, more cohesion, more engagement.
CAMPAIGN PRODUCTION - Developed custom seasonal campaigns and videos in line with digital marketing trends supporting different business sectors. Featured across email, web, and countless shares.
SLO IS ON SANTA'S NICE LIST
CREATIVE PRODUCTION - Each holiday season we coordinated strategy across social media and Google Ads and produced a wide range of digital content and videos, resulting in hundreds of thousands of impressions. Best part? Great community engagement and increased attendance to Downtown SLO's Holiday Plaza.
Artwork by Rachel Lackmann / Downtown San Luis Obispo