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Visit Grover Beach


2022 Visit California Poppy Marketing Awards for Brand Design & Website (under $1 million)



They worked with a stakeholder group representing multiple industries that reflected the diverse community of Grover Beach. Within six months, Visit Grover Beach was named a finalist in the Visit California Poppy Awards which honor the best and brightest of California tourism promotion. Poppy Award recipients are chosen by expert judges from the tourism industry. 

Marketing Manager

Visit Grover Beach


 BRAND DEVELOPMENT - Launched in July 2021, the Visit Grover Beach brand was developed after a series of stakeholder collaboration meetings, concept trials, and community feedback.


In order to stand out from other amazing local beach destinations, Visit Grover Beach is positioned as a home away from home, offering a relaxed, genuine welcome to locals and tourists.

Home on the Central Coast

If GOlden HOur was fashiOn, we wOuld wear that.

Colors of Grover

 BRAND POSITIONING - Representative of the coastal sagebrush landscape and surrounding beach town, the color, and overall design captures the unapologetically funky town. The logo was designed like a puzzle piece, allowing for multiple applications. Logo and typography by Dyno Creative.

Social media & Beyond

STRATEGY - Launched social media channels and overall strategy, including a few fun sticker giveaways. Visit Grover Beach is now a recognized tourism brand with Visit SLOCAL and a partner with AMEX Shop Small Saturday. 

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