Based on the Central Coast, working anywhere with internet.
Something about background and specialty?????
Based on the Central Coast, working anywhere with internet.
Something about background and specialty?????
Based on the Central Coast, working anywhere with internet.
Something about background and specialty?????

Backpackers.com
Backpackers.com is an online resource for outdoor gear reviews and information.
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Digital Marketing Strategy / Social Media / Partnerships / Copywriting / Photography
February 2017 - September 2019
Grew Instagram accOunt 1,300%
Accrued Over 34k email subscriptiOns thrOugh giveaway marketing campaigns
Tagline & MissiOn Statement develOpment
Gear up and get outside
"Our missiOn is tO empOwer all walks Of life tO be ambassadOrs Of the OutdOOrs"
Brand DevelOPMENT
Rebranding included tagline and mission statement development to reduce barrier-to-entry to outdoor exploration (ie. backpacking) and expand audience inclusion
PLUG & PLAY PARTNERSHIP CAMPAIGNS
Developed user-experience-focused templates and best practices for campaigns, media kits, partnerships, newsletters, and social channels.


EFFECTIVE & SUSTAINABLE SOCIAL MEDIA STRATEGY
Find someone who will obsess about the grid layout as much as us. We’ll wait.