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Backpackers.com

Backpackers.com is an online resource for outdoor gear reviews and information.

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Digital Marketing Strategy / Social Media / Partnerships / Copywriting / Photography
February 2017 - September 2019

Grew Instagram accOunt 1,300%

Accrued Over 34k email subscriptiOns thrOugh giveaway marketing campaigns

Tagline & MissiOn Statement develOpment

Gear up and get outside

"Our missiOn is tO empOwer all walks Of life tO be ambassadOrs Of the OutdOOrs"

Brand DevelOPMENT

Rebranding included tagline and mission statement development to reduce barrier-to-entry to outdoor exploration (ie. backpacking) and expand audience inclusion

PLUG & PLAY PARTNERSHIP  CAMPAIGNS

Developed user-experience-focused templates and best practices for campaigns, media kits, partnerships, newsletters, and social channels. 

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EFFECTIVE & SUSTAINABLE SOCIAL MEDIA STRATEGY

Find someone who will obsess about the grid layout as much as us. We’ll wait. 

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