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Backpackers.com

Backpackers.com is an online resource for outdoor gear reviews and information.

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OUTCOMES

BRAND POSITIONING - Developed inclusive brand strategy, mission statement, and tagline.

COMMUNITY ENGAGEMENT - Amplified digital engagement by 1,300% through strategic acquisition campaigns, social media strategy, and partnership development.

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Gear up and get outside

"Our missiOn is tO empOwer all walks Of life tO be ambassadOrs Of the OutdOOrs"

Brand DevelOPMENT

BRAND POSITIONING - Rebranding included tagline and mission statement development to reduce barrier-to-entry to outdoor exploration (ie. backpacking) and expand audience inclusion

PLUG & PLAY PARTNERSHIP  CAMPAIGNS

PROJECT MANAGEMENT - Developed user-experience-focused templates and best practices for campaigns, media kits, partnerships, newsletters, and social channels. 

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EFFECTIVE & SUSTAINABLE SOCIAL MEDIA STRATEGY

CREATIVE DIRECTION - Find someone who will obsess about the grid layout as much as us. We’ll wait. 

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