Backpackers.com is an online resource for outdoor gear reviews and information.
BRAND POSITIONING - Developed inclusive brand strategy, mission statement, and tagline.
COMMUNITY ENGAGEMENT - Amplified digital engagement by 1,300% through strategic acquisition campaigns, social media strategy, and partnership development.
Gear up and get outside
"Our missiOn is tO empOwer all walks Of life tO be ambassadOrs Of the OutdOOrs"
BRAND POSITIONING - Rebranding included tagline and mission statement development to reduce barrier-to-entry to outdoor exploration (ie. backpacking) and expand audience inclusion
PLUG & PLAY PARTNERSHIP CAMPAIGNS
PROJECT MANAGEMENT - Developed user-experience-focused templates and best practices for campaigns, media kits, partnerships, newsletters, and social channels.
EFFECTIVE & SUSTAINABLE SOCIAL MEDIA STRATEGY
CREATIVE DIRECTION - Find someone who will obsess about the grid layout as much as us. We’ll wait.